This packaging concept developed from an observation that I had one day: there exists individual packaging and also fixed number group packaging, but what if we had flexible-group packaging. This means the consumer can choose at point of purchase the number he wants, but could still carry it easily as a group.
New Carton addresses through a tessellated 3-sided carton structure and a perforated wrapping label that holds them all together. Finger holes in each carton enable any number to be easily carried. The familiar carton shape is pourable or drinkable.